The main goal of CROSS BORDER OL is to promote sustainable tourism activities, conserve and protect natural resources in areas with ancient olive trees and olive orchards, and increase local and interregional awareness on the cultural heritage linked to traditional olive growing, rural activities and culinary traditions. The project assists communities living in 6 pilot areas belonging to the 3 Programme countries, to value their surroundings by producing and displaying Parish Maps, to promote an appealing tourist offer.  This will help to face the challenges of seasonal tourist demand, reinforce brand reputation and improve territorial promotion strategies.